The Magic of a Small Town

By Julienne du Toit

Photographs by Chris Marais

When my husband Chris and I left Jo’burg and moved to the Eastern Cape Karoo town of Cradock in 2007, our friends and family thought we were stark raving mad.

Many of them still want to know why we packed up our city lives to come to this Karoo river town. Actually, it’s a question that could be asked of any one of a growing tribe of South Africans who have sold up in the city and moved to a dorp in the platteland since the mid-1990s. So why Graaff-Reinet? Why Vanwyksdorp? Why Calvinia, Napier, Lady Grey, Toorwater, Bedford, Botrivier, Prince Albert, Gariep, Riebeek Kasteel, Brandvlei or any one of a thousand other specks on the map?

The biggest part of that answer is that the potential offered by Internet connectivity has been a game-changer for people wanting to downsize and move to the countryside. It means anyone can run a business from a small town and still trade with the world. It means younger families with online jobs can consider semigrating to a safer, more wholesome life.

Stormscape over Aberdeen, Eastern Cape.
Stormscape over Aberdeen, Eastern Cape.

The Population Trickle-Back

Anyone wanting a slower-paced, higher-quality life away from traffic gridlock and serious crime is now free to do so and, in many instances, enjoy a city income in a rural environment.

Some perspective might be helpful here. South Africa is one of the fastest urbanising countries in the world, its population heading to cities at rates faster than places like China. Cities offer opportunities, jobs and capital.  More than two-thirds of our people now live there.

But there’s a population trickle-back to the rural areas. While researching one of our books, Moving to the Platteland: Life in Small Town South Africa, we were struck by the sheer overwhelming majority of incomers to small towns who swore they would never go back to a city.

For anyone who has ever driven through a ragged little South African settlement and wondered how the locals survive, here is one simple answer from Tarkastad-based magistrate Jo Els, who has since retired and taken up coastal living:

“We breathed clean fresh country air every day, ate farm eggs and enjoyed prime Karoo meat. We had an abundance of doringhout for our fireplaces and braai fires. The people of Tarkastad rely on each other and buy locally where they can. That keeps the town alive.” You get the idea that Jo and his wife, Georgie, are such hardy souls that they could make a nest anywhere in the world – and look on the bright side of the grimmest days.

Cradock Agricultural Show, Eastern Cape.
Cradock Agricultural Show, Eastern Cape.

Buying Local, Staying Alive

The last two sentences in his quote are the most telling. Apart from a sense of community and proximity to Nature, trust and reliance on one another are generally the greatest assets of a dorp. Small towns can be dirt-poor on the surface, but super-rich on the inside. Not with money, but in the currency of social capital.

One of the greatest social differences between the city and the platteland is how fiercely interconnected life is here.

People are linked by blood, marriage, schooldays, working relationships, friendships, shared history and many other bonds that are mostly invisible to freshly-arrived incomers. The bank manager’s cousin may be a cashier at the bottle store. The gardener’s wife’s sister might be auditing your accounts. The kind lady at the pharmacy might be married to the very same truck driver who enrages you by starting up his rumbling vehicle opposite your house at an ungodly hour of the morning.

Battiss birthday bash, Somerset East, Eastern Cape.
Battiss birthday bash, Somerset East, Eastern Cape.

The Social Bonds

Anthony Hocking is a writer who moved from Johannesburg to Bethulie in 1983. He now owns The Royal in Bethulie, better known as the Book Hotel. Anthony explains:

“In the platteland I can see South Africa more clearly. I can see issues develop. I know the people, the kids, who they’re related to.”

This social bond tangibly affects purchasing behaviour and marketing in a dorp. Speak to retailers and they’ll tell you the same thing.

A few years ago, John King moved to Cradock from Port Elizabeth and bought a chicken business. These days he sells six tons of frozen chicken a month, a real success story for a small town like this one.

“Our here, word of mouth is the only way of marketing. People don’t read flyers or adverts. They listen to their friends.”

Thiam Miadke, shopkeeper of Bedford.
Thiam Miadke, shopkeeper of Bedford.

Ask the Shopkeeper

Senegalese Thiam Miadcke started his trading life on the dusty pavements of Bedford in the Eastern Cape. Now he presides over one of the largest retail spaces in the village, and is a much beloved local character.

“Mutual trust is very important. You must also have a good heart and treat your customers well.”

When Chris and I moved to Cradock, we washed up at the gigantic More4Less emporium, where items of nostalgia are sold.

We bought a table and chairs, and were distraught when our credit card wouldn’t work.

“Don’t worry,” said Marlene van Nuwenhuys, the owner. “You can come pay me tomorrow. We’ll deliver this afternoon.”

Of course we repaid her trust by coming back the next day, and many days thereafter.

Stoepsitting in Barrydale, Western Cape.
Stoepsitting in Barrydale, Western Cape.

Small Town Culture

In 1942, The Atlantic ran an essay by Arthur Morgan called The Community – The Seed Bed of Society. In this, and a later book he wrote on the subject, The Small Community: Foundation of Democratic Life, Morgan argued passionately that healthy country towns made for healthy cities and a healthy nation.

“The controlling factors of civilization are not art, business, science, government. These are its fruits,” he wrote. “The roots of civilization are elemental traits – good will, neighborliness, fair play, courage, tolerance, open-minded inquiry, patience.”

Morgan argued that these traits are best transmitted from one generation to the next in small communities, and then spread throughout entire societies. They were vital threads in the country’s fabric, he said.

“To erode small town culture is to erode the culture of the nation.”

The family crests of locals line the main street of Steytlerville, Eastern Cape.
The family crests of locals line the main street of Steytlerville, Eastern Cape.

What’s the Fairy Dust?

Nobel prize-winning economist Josef Stiglitz also noted the enormous importance and potential of small towns in his 2018 book Globalization and Its Discontents Revisited: Anti-Globalization in the Era of Trump.

He said the greatest wealth of rural areas came in the form of social capital and the most visible product of that is trust. Stiglitz calls trust the “magic fairy dust” of economies.

In big cities all over the world, trust is eroded in various ways and for differing reasons. But Stiglitz points out that trust still exists in many smaller towns where people talk to and watch out for each other. This can be harnessed to transform fortunes.

Are we there yet? No, and in many cases, we are far from it. For a start, local municipalities in South Africa often seem to be actively sabotaging the economic progress of the towns they service.

Yet the influx of intellectual capital from cities is having a visible effect in the most unlikely towns. There is a visible uptick in the fortunes (and numbers of schoolgoers) in dorps around the country.

There is also a growing social push-back against grassroots corruption and cadre deployment, but that’s a strand to pull on for another day.

Living Simply, Living Lean

Here’s one last case study about how trust and simplicity are the key to happiness in a dorp.

Pieter de Kock arrived in Cradock a decade ago from Pretoria via Ballito and Hofmeyr, and set up a Mediterranean comfort food place called Mila’s. It quickly became popular with locals and visitors.

But one stream of income can never be enough for a country chef with four children in school.

Eventually he closed Mila’s and branched into catering for farm functions, supplying meals to the Cradock business community, running tuck shops at two schools and managing the restaurant at the nearby Mountain Zebra National Park.

Success is due to Pieter’s relationships and local knowledge – social capital, in other words. He knows exactly which grocery store gets the freshest veggies first, who supplies the best value quality cuts of meat.

“I know the most important people – the ones behind the counters. I know who the best blockman is, and who is still learning.”

He has few financial safety nets, and no margins for error. But the city will probably never see Pieter again.Moving Lo Res (3)

“I still feel like a rich man. In my opinion, the true wealth of the platteland cannot be measured in money terms. It is in the strong relationships with people, the goodwill. It’s the leisure and freedom that you don’t have to pay for, the way you do in the city. It’s the peace of mind, the sight of fish eagles at the reservoir, and learning to live in the present.”

So to answer Why a Dorp? Why Cradock? It’s not because the town is perfect. Far from it, in fact. It’s because here we can live simple, leaner lives with a large network of people we have come to love, trust, work with and, occasionally, party with.

Also, the local butcher makes the best biltong in the known Universe.

This is an excerpt from Moving to the Platteland: Life in Small Town South Africa by Julienne du Toit and Chris Marais. The authors are offering a two-book special of Moving to the Platteland: Life in Small Town South Africa and Road Tripper: Eastern Cape Karoo (illustrated in black and white) for only R520, including courier costs in South Africa. For enquiries, contact


7 thoughts on “The Magic of a Small Town

  1. Dirk van Rensburg says:

    Everything is fantastic. Would like to stay in one of these little places. Tranquility like you have never had before.

  2. Lew Rood says:

    Happily here in the city of Cape Town, and not just in the fashionable ‘City Bowl’ and other seemingly trendy locations, we too, are happily going back to owner/managed individual businesses.
    Who would have thought right in the heart of ‘Pick ‘Pay’ and ‘Spar’ land here in Kenilworth, that we’d all be supporting our local independent butcher Bertus (as we all did before heading off for Easter) in our case, to visit acclaimed chef and close friend, Suzi Holtzhausen in Baardskeerederbos. We all rented a house, and went for a memorabe Easter lunch at Lokaal, where Suzi does magic in that kitchen with the charming owners. And hopefully you have done or will be doing a feature on ‘Lokaal’ in Baardskeerdersbos, which we remind many friends, is close to Hermanus, Pearly Beach, and all else. Rain or not, a couple of memorable braai’s with succulent meat from Bertus!

  3. Pieter Ludick says:

    I grew up in the countryside and would love to return to the countryside , if there is anybody that know about position in Cradock or any of the other adjacent towns for a pharmacist , please send me an e-mail or even a message on 0837196760.
    Thanks for this lovely site.
    Pieter Ludick

    • Julienne du Toit says:

      Absolutely. Ask Victoria Nance of Dustcovers bookshop in Nieu-Bethesda. Local restaurateurs and the local retailer (Saju) help her source vegan food.
      Depending on the town, you may get teased a bit. Then people will get used to you and make sure there is always something you can eat.

  4. Rudi and Milly April (from Uitenhage) says:

    A trip to the Western Cape (Malmesbury) for our church’s Easter Conference, travelling the Langkloof route and then along the Route 62 to our destination; brought with it a chance encounter and chat with Arthur Pharo in Barrydale.

    What an impressive person full of life and a delightful chat we had with him, as he reached out to us upon our ‘quick stop’ at Diesel and Crème.

    We are still talking about our ‘chance encounter’ and sharing our beautiful pictures taken along our trip and travels.

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